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Ad of the Week: Gordon’s Gin
Love this Gordon’s ad. Love love love love. Life mag, July 5, 1937. First, I love the stem glass, especially the stem, but also the bowl. The other glassware, the ice bucket, the martini pitcher. All...
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Ad of the week: Hiram Walker Gin
From the August 2, 1937, issue of Life comes this unintentionally goofy ad. To read the text more easily, click through to here and here to see an enlarged version on Flickr.
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Ad of the week: Seagrams Gin
From the August 9, 1937, issue of Life: Blow that mother up: Have a recipe: Egg white! Ramos Fizz! Can you imagine that running in a mainstream magazine today?
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Ads of the Week: Two approaches to gin
Both from the August 23, 1937, issue of Life magazine: CRANK IT. Wait, what does that say? “rich, full flavor” Oh, so gin is supposed to be richly flavored. Got it. But wait! CRANK IT. Gin is supposed...
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Ads of the week
A hodgepodge, from Life‘s issue of August 30, 1937: (Another Norman Rockwell ad. I keep meaning to do a specific post on Schenley’s history. Another time.) (Burnett’s is still around; the brand, today,...
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Ad of the week: Hiram Walker gin
ZOOMA ZOOMA! Life; February 21, 1938. Love all the detail about the botanicals in the gin. A quick Google search isn’t turning up anything on Jimmy Corosu. The Peoria distillery closed in 1981; it...
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Ad of the week: Damon Runyan tells why!
Damon Runyan, newspaperman, author. Covered baseball for many years, and entered the writers wing of the Baseball Hall of Fame in 1967. Wikipedia lists 20 of his stories that became motion pictures;...
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Ad of the Week: That’s Some Party
A couple of years ago, I talked to Robert Klara, a writer for Adweek.com, about old bourbon advertising, and the shifting perceptions of bourbon over the generations. I enjoyed our telephone...
View ArticleThe Best Gin for Negronis
I am on the prowl now to find the best version of a Negroni that I can devise at home. I’m going to start by examining the gin. As we know, gin is a blend of neutral spirit and a mix of juniper and...
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Gin and Tonic — A Variation on the Theme
Hi all! I’m here today to guide your eyes and clicks over to the Lindsay Olives website, to which I contributed a cocktail recipe, as part of its guide to holiday cocktail parties. I always enjoy...
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